GROW LTV & ROI WITH LIFECYCLE AND EMAIL
MARKETING

Get more revenue from current customers.
Reduce your acquisition cost.

Hi, I'm Lisa

I'm CRM & Lifecycle Marketing consultant based in Spain

Over the past 5 years I've helped to build high-performing customer journey and lifecycle strategies, increase customer retention to deliver ROI-positive results for the business.

WHO CAN I HELP?

Small and medium businesses (direct-to-consumer / e-commerce)

- Drive customer engagement, retention and repeat purchases with personalized lifecycle strategies tailored to your business goals and industry trends.
- Maximize the potential of your existing team by identifying the bottlenecks in your CLM & CJM processes, and increase customer experience.
- Starting from scratch? I can help you set up robust customer management systems and map out customer journey.

Saas / Startup / Q-commerce

- Craft engaging campaigns across different channels (email, sms, chatbots, in-app / web push) to win over customers and achieve growth.
- Implement a smooth onboarding experience will keep your customers happy and coming back for more.
- Let's dive into your app's data to understand your customers better and improve their journey.

Big corporate giants

- I can help consolidate all your campaigns into a unified system, making it easier to manage and optimize.
- If you scale globally, I can help adapt your campaigns and loyalty program to new markets.
- CLM campaign audit and optimization: let's conduct a thorough audit to optimize your campaigns effectively.

No matter the size of your business, I'm here to help you succeed! Whether you're a big corporate giant or a small startup, I've got your back.

TOOLS I WORK WITH

CRM

Salesforce
Hubspot
Zoho
AmoCRM
Customer.io
Braze

Email &
marketing automation

Klaviyo
Mailchimp
Sendinblue
Sendgrid
Mindbox CDP

analitycs

Tableau
Google Analitycs
Appsflyer
Google Data Studio

project management

Jira
Trello
Notion
ClickUp

⭐ e-com

Marketo
Shopify

PROJECTS

Solution:
сombine data from online and offline and create a unified client profile, segment the database and launch 200+ CLM campaigns through five channels, personalization for 50 cities, product recommendations for orders of kids's cloth.

Launched campaigns:
- welcome-flow, - mailings for "abandoned" actions, - triggered in-app push notifications - “back in stock" notifications - product recommendations

Results:
ROI 2700%
31.7% — the average share of revenue from all lifecycle campaigns in the total revenue of the webshop
6.2% — the average share of revenue from automated marketing in the total revenue of an webshop

A leading global brand for sanitary fittings increased LTV by 10.3% YoY through experiments with loyalty program

Fashion brand Reima increased revenue by 2.5x through direct marketing

Solution:
audit of current loyalty program and its optimization by A/B testing, data research and customer interviews, automation of work with promotions, personalized triggered campaigns.

Results:
Increased membership by 30% of GROHE+ loyalty program for CIS market
Increased LTV by 10.3% YoY
Implemented an omnichannel loyalty program —
70% of reach in three months

Saas company from Germany doubled CR of demo calls through targeting a specific group of audience

Solution:
developed 100+ customer lifecycle communication campaigns (including triggered/automated) using graphics, personalisation, segmentation, A/B testing and advanced features,
integrated highly personalized outbound targeting approach using intent data,
implemented converting sign-up forms and lead magnets on the website

Results:
ABM campaigns with open rates over 80% and click rates over 30%
Reduced Bounce Rates from 20% to 3%
Reduced CPL by 40%
Doubled the quantity of MQL

READY?

IT`S TIME TO LEVEL UP YOUR CX MARKETING EFFORTS.

I value your time and money.
That's why our work starts with complimentary
15-minutes call to identify the challenge you experience.